I couldn’t let Halloween pass by without featuring the Secret Spells girls. This range was Mattel’s ill-judged attempt to cash in on the popularity of Buffy and Charmed – I say ill-judged because in certain circles, anti-witchcraft feeling still runs high. Still, its an ill wind because the lovely redheaded Kayla must be one of the most beautiful playline dolls Mattel have ever produced. Secret Spells Barbie is a little insipid-looking, presumably designed super-sweet to make sure we understand that she doesn’t mess with the dark side – Secret Spells girls (also known as Charm Girls) “only use their powers for good”. Mattel, you protest too much.
Props: The coloured flame candles in this shoot are called Angel Flames, and they are produced for the top of birthday cakes. The cauldron, the bottles and er, the dragonfly (?) are all Secret Spells Barbie’s spell-making equipment.